PRODUCT INNOVATION MANAGEMENT

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2. 137 STRATEGIC MANAGEMENT I E Siapa Yang Perlu Ikut • Pimpinan dan manajer perusahaan • Staf penelitian dan pengembangan • Staf pengembangan bisnis Who Should Attend • Company owners • Directors • Managers • Research and development staffs • Business development staffs Price: IDR 5.200.000,- 79 PRODUCT INNOVATION MANAGEMENT

1. 136 STRATEGIC MANAGEMENT I E Menjawab Masalah Apa Perkembangan teknologi, perubahan kebutuhan dan selera konsumen, serta meningkatnya persaingan menyebabkan daur hidup produk makin pendek waktunya. Inovasi produk merupakan jalan keluar untuk menjamin kelangsungan hidup dan perkembangan perusahaan. Banyak perusahaan gagal mengembangkan produk baru yang unggul, padahal telah mengeluarkan biaya investasi yang besar. Pelatihan ini memberikan pemahaman praktis tentang proses memanajemeni inovasi produk untuk menghasilkan produk baru yang unggul. Manfaat Apa Yang Anda Peroleh Setelah selesai mengikuti program ini, peserta diharapkan mampu: • Memahami peran produk baru dalam kelangsungan hidup dan perkembangan perusahaan • Mengenal berbagai tipe inovasi produk • Memahami faktor-faktor yang menentukan keberhasilan inovasi produk • Memahami praktek memanajemeni inovasi produk dari tahap pengembangan ide sampai dengan peluncuran produk baru • Memahami cara mengimplementasikan model manajemen inovasi produk Apa Saja Yang Dibahas • Pengertian inovasi • Pentingnya mengembangkan produk baru • Pemetaan inovasi produk • Kegagalan dan keberhasilan inovasi produk • Model stage-gate untuk memanajemeni proses inovasi produk • Pengembangan ide produk baru • Asesmen kelayakan proyek inovasi produk • Portfolio proyek inovasi produk • Pengembangan prototype , testing , dan launching • Implementasi model stage-gate di perusahaan Problems To Be Addressed Technology development, changes in customer needs and preferences, and increasing competition will shorten product life cycle. Product innovation will secure sustainability and development of the company. But, many companies fail in developing new product. This Product Innovation Management workshop will assist participants to manage product innovation project successfully and create excellent new products. Objectives Having attended this program, the participants are expected to be able to: • Understand the role of new product for sustainability and development of a company • Understand many types of product innovation • Understand factors determining success of product innovation • Understand practice of product innovation management, from idea generation to the launching of new products • Understand how to implement new model of product innovation management Subjects Covered • The roles of new products • Product innovation mapping • Learn from successful product innovation • Stage-gate model to manage product innovation process • Idea generation • Feasibility of product innovation project • Product innovation portfolio • Developing prototype, testing, and launching • Implementing of stage gate model 79 PRODUCT INNOVATION MANAGEMENT

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