DIGITAL MARKETING

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2. 90 MARKETING MANAGEMENT I E Apa Saja Yang Dibahas • Pengenalan konsep dari Digital Marketing • Karakteristik dari media marketing • Perencanaan Digital Marketing • Pemahaman perilaku konsumen digital di Indonesia • Penerapan website yang menarik dengan menggunakan program Search Engine Optimization • Mengembangkan media promosi ( campaign ) • Kunci sukses pada penerapan program Digital Marketing • Memonitor pelaksanaan program Digital Marketing • Penerapan Digital Marketing beberapa industri di Indonesia Siapa Yang Perlu Ikut Manajer/Ass.Manajer/Staf Pemasaran dari bidang Digital Marketing , Promotion , Communication , Business Development , Brand Product dan seluruh pemerhati dunia pemasaran. Subjects Covered • Introduction to the concept of Digital Marketing • Characteristics of marketing media • Digital Marketing Plan • Understanding of behavior of digital consumers in Indonesia • Implementation website using Search Engine Optimization • Developing media campaign • Key success in implementing Digital Marketing program • Monitoring the implementation of Digital Marketing program • Digital Marketing implementation in some industries in Indonesia Who Should Attend Marketing Manager/Assistant Manager/Staff of Digital Marketing, Promotion, Communication, Business Development, Brand Product and all spectators of marketing fi eld Price: IDR 4.050.000,- 43 DIGITAL MARKETING

1. 89 MARKETING MANAGEMENT I E Menjawab Masalah Apa Peningkatan jumlah pengguna Internet di seluruh dunia saat ini, tentu saja menyadarkan para marketer terhadap pentingnya peran Internet untuk memasarkan suatu produk maupun jasa. Hal tersebut juga didukung dengan meningkatnya jumlah pengguna social media di Indonesia yang menjadi negara peringkat kedua dalam pemanfaatan social media di era digital marketing . 1 Dengan demikian, dapat dikatakan bahwa konsumen di Indonesia semakin sadar akan munculnya berbagai jenis digital marketing yang saat ini semakin berkembang di dalam kehidupan mereka. Sebagai marketer , kita harus mengetahui seberapa pentingnya digital marketing untuk menjawab kebutuhan pasar dan unggul di persaingan yang ketat. Kita ketahui, bahwa semakin banyak perusahaan memanfaatkan teknologi era digital untuk aktivitas marketing , seperti penerapan program Search Engine Optimization (SEO), QR Code dan lain sebagainya. Oleh karena itu, program ini memberi kesempatan bagi para marketer untuk dapat memahami dan menerapkan strategi digital dalam aktivitas marketing di perusahaan. Manfaat Apa Yang Anda Peroleh Setelah selesai mengikuti program ini, peserta diharapkan mampu: • Memahami konsep dari Digital Marketing di era pemasaran saat ini • Mengubah pola pemikiran para marketer akan pentingnya pemahaman terhadap berbagai macam tools dari Digital Marketing • Memiliki pemahaman yang mendalam untuk membuat Digital Marketing Plan dan pada saat melakukan program eksekusi Digital Marketing • Memahami bagaimana karakter dan perilaku dari pengguna Digital Marketing 1 International Telecommunications Union, 2012 Problems To Be Addressed The increasing number of internet users in all over the world make the marketers aware of the important role of internet in marketing product or service. On top of that the increasing number of social media users shows a greater role of internet in marketing. And Indonesia is number 2 country in the world who utilizes social media in the era of digital marketing1. In other words, it can be said that Indonesian consumers are getting more aware of the existence of various type of digital marketing in the Astir life. As marketer, we have to know how important is digital marketing to respond to market needs and to be superior in a severe competition. We know that a growing number of companies utilize technology in digital era for marketing activities, such as Search Engine Optimization (SEO), QR Code and many others. Therefore, this program will offer marketers opportunity to understand and to implement digital strategy in marketing activities in their respected company. Objectives Having attended this program, the participants are expected to be able to: • Understand concept of Digital Marketing in the marketing era nowadays • Change marketers thinking pattern on the important of understanding various tools of Digital Marketing • Have a thorough understand to create Digital Marketing Plan and to perform Digital Marketing program • Understand characteristic and behavior of Digital Marketing users 43 DIGITAL MARKETING

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