ADVANCE COMPETITIVE MARKETING STRATEGY

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1. 75 MARKETING MANAGEMENT I E Menjawab Masalah Apa Seiring dengan kemajuan teknologi yang menyebabkan informasi semakin terbuka, menyebabkan pesaing dengan cepat dapat membaca strategi perusahaan dan melakukan upaya perlawanan dengan segera. Perebutan pasar semakin tidak lagi didominasi oleh pemain besar saja, namun juga oleh banyak perusahaan pendatang baru dengan skala kecil sangat intens dalam membangun hubungan pelanggannya. Perusahaan-perusahaan ini meningkat dengan cepat dan perlu diwaspadai. Oleh karenanya, pemilihan strategi yang tepat menjadi sangat penting. Manfaat Apa Yang Anda Peroleh Setelah selesai mengikuti program ini, peserta diharapkan mampu: • Memahami kondisi persaingan • Memahami pasar saaat ini dan pasar sasaran • Memahami proses menentukan strategi pemasaran • Menurunkan strategi ke dalam taktik pemasaran Apa Saja Yang Dibahas • Era pemasaran digital • Daya tarik pasar • Mencari keunggulan bersaing • Proses membuat strategi pemasaran • Strategi pemasaran dan taktik di lapangan Siapa Yang Perlu Ikut • Manajer Pemasaran • Manajer Penjualan 33 ADVANCE COMPETITIVE MARKETING STRATEGY (NEW) Problems To Be Addressed Along with the technological advances that lead to information increasingly open, causing competitors can quickly read the corporate strategy and do a counteract effort immediately. The capture of the market is no longer dominated by the big players but also by many small scale newcomers with intense relationship with customers. These companies are rapidly increasing and need to be looked out for. Hence, the selection of an appropriate strategy is very important. Objectives Having attended this program, the participants are expected to be able to: • Understand the situation of competition • Understand the current market and target market • Understand the process of determining the marketing strategy • Defi ne tactics derived from marketing strategy Subjects Covered • Digital marketing era • The attractiveness of the market • Searching for a competitive advantage • The process of creating a marketing strategy • Marketing strategy and tactics in the fi eld Who Should Attend • Marketing Manager • Sales Manager Price: IDR 5.400.000,-

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